Terms and Conditions

Effective Date: April 16, 2026

Welcome to itslift.com (the "Site"), operated by Lift Solutions (Private) Limited ("LIFT," "we," "us," or "our"), a company registered in Pakistan. LIFT provides Pakistan market entry, affiliate marketing, influencer distribution, community management, and growth services (the "Services"). These Terms and Conditions ("Terms") govern your access to and use of the Site and Services. By accessing or using the Site, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Site.

1. Definitions

"Client" refers to any individual or entity that engages LIFT for the provision of Services under a separate service agreement.
"User" refers to any individual who accesses or uses the Site, whether or not they are a Client.
"Content" refers to all text, images, graphics, videos, data, and other materials available on the Site.
"Services" refers to the market entry, affiliate marketing, influencer distribution, community management, EdTech, and growth services offered by LIFT.
"Intellectual Property" refers to all trademarks, copyrights, trade secrets, patents, and other proprietary rights associated with LIFT and the Site.

2. Use of the Site

2.1 Eligibility

You must be at least 18 years of age to use the Site. By using the Site, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms.

2.2 Acceptable Use

You agree not to use the Site in any manner that:

Violates any applicable local, national, or international law or regulation
Infringes upon the rights of any third party, including intellectual property, privacy, or contractual rights
Transmits any harmful, threatening, abusive, defamatory, or otherwise objectionable content
Introduces viruses, malware, or other harmful code to the Site
Attempts to gain unauthorized access to any part of the Site, server, or network
Interferes with the proper functioning of the Site
Engages in data mining, scraping, or automated data collection without our prior written consent
Impersonates any person or entity or misrepresents your affiliation with any person or entity

2.3 Account Security

If you create an account on the Site, you are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.

3. Services

3.1 Description

LIFT provides the following services to global digital products seeking to enter and grow in the Pakistan market:

Affiliate-led growth and performance marketing
Influencer and creator distribution
Market entry and localization consulting
EdTech and user education programs
Community management and ecosystem access
Events and activations

3.2 Service Agreements

The specific scope, deliverables, timelines, and fees for Services are governed by separate service agreements entered into between LIFT and the Client. These Terms apply in addition to any such service agreement. In the event of a conflict between these Terms and a service agreement, the service agreement shall prevail.

3.3 No Guarantee of Results

While LIFT has a proven track record of delivering measurable results for global brands in Pakistan, we do not guarantee specific outcomes, revenue figures, conversion rates, or market share gains. Results depend on multiple factors including product quality, market conditions, competitive landscape, pricing, and client cooperation. Past performance is not a guarantee of future results.

4. Intellectual Property Rights

4.1 Our Content

All Content on the Site, including but not limited to text, graphics, images, logos, icons, photographs, audio and video clips, data compilations, software, and design elements, is the property of LIFT or its content suppliers and is protected by international copyright, trademark, and other intellectual property laws.

4.2 Trademarks

"LIFT," the LIFT logo, "itslift.com," the L.I.F.T. Model, and all related names, logos, product and service names, designs, and slogans are trademarks of LIFT or its affiliates. You may not use such marks without our prior written permission. All other names, logos, product and service names, designs, and slogans on the Site are the trademarks of their respective owners.

4.3 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site for personal, non-commercial purposes. You may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, republish, download, store, or transmit any Content on the Site without our prior written consent, except as incidental to normal web browsing.

5. Client Obligations

If you engage LIFT as a Client, you agree to:

Provide accurate and complete information necessary for the performance of Services
Cooperate in good faith and provide timely feedback, approvals, and access to resources as reasonably required
Ensure that any materials, content, or data you provide to LIFT do not infringe upon the intellectual property or other rights of any third party
Comply with all applicable laws and regulations in connection with your use of the Services
Not engage LIFT for any purpose that is unlawful, fraudulent, or harmful
Maintain confidentiality of any proprietary information shared during the engagement

6. Fees and Payment

Fees for Services are set forth in the applicable service agreement between LIFT and the Client.
All fees are quoted in the currency specified in the service agreement (typically USD or PKR).
Payment terms, including due dates, payment methods, and late payment penalties, are specified in the service agreement.
LIFT reserves the right to suspend or terminate Services if payment is not received within the agreed timeframe.
All fees are non-refundable unless otherwise stated in the service agreement or required by applicable law.

7. Confidentiality

Both parties agree to keep confidential all non-public information received from the other party in connection with the Services, including but not limited to business strategies, client lists, financial data, marketing plans, and proprietary methodologies. This obligation survives the termination of any engagement for a period of two (2) years. Confidential information does not include information that is publicly available, independently developed, or rightfully received from a third party without restriction.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LIFT, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR ACCESS TO OR USE OF (OR INABILITY TO ACCESS OR USE) THE SITE OR SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE.

IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE SITE OR SERVICES EXCEED THE AMOUNT PAID BY YOU TO LIFT, IF ANY, DURING THE SIX (6) MONTHS PRECEDING THE CLAIM, OR ONE THOUSAND UNITED STATES DOLLARS (USD $1,000), WHICHEVER IS GREATER.

9. Indemnification

You agree to indemnify, defend, and hold harmless LIFT and its directors, officers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Site or Services; (b) your violation of these Terms; (c) your violation of any rights of any third party; or (d) any content or materials you provide to LIFT in connection with the Services.

10. Disclaimer of Warranties

THE SITE AND SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. LIFT DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. LIFT MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY, RELIABILITY, COMPLETENESS, OR TIMELINESS OF THE CONTENT ON THE SITE OR THE RESULTS TO BE OBTAINED FROM USING THE SITE OR SERVICES.

11. Termination

We reserve the right to terminate or suspend your access to the Site at our sole discretion, without prior notice, for any reason, including but not limited to a breach of these Terms. Upon termination, your right to use the Site will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

12. Governing Law and Dispute Resolution

12.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Islamic Republic of Pakistan, without regard to its conflict of law provisions.

12.2 Dispute Resolution

Any dispute arising out of or relating to these Terms or the Site shall first be attempted to be resolved through good faith negotiation between the parties. If the dispute cannot be resolved through negotiation within thirty (30) days, either party may submit the dispute to binding arbitration in Islamabad, Pakistan, in accordance with the Arbitration Act 1940 of Pakistan.

12.3 Jurisdiction

For any matters not subject to arbitration, you consent to the exclusive jurisdiction and venue of the courts located in Islamabad, Pakistan.

13. Force Majeure

LIFT shall not be liable for any failure or delay in performance of its obligations under these Terms or any service agreement where such failure or delay results from circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, epidemics or pandemics, strikes, power outages, internet or telecommunications failures, or cyberattacks.

14. General Provisions

14.1 Entire Agreement

These Terms, together with our Privacy Policy and any applicable service agreements, constitute the entire agreement between you and LIFT regarding the use of the Site and supersede all prior and contemporaneous agreements, representations, and understandings.

14.2 Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that the remaining provisions of these Terms remain in full force and effect.

14.3 Waiver

The failure of LIFT to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. A waiver of any term shall not be deemed a continuing waiver of such term or any other term.

14.4 Assignment

You may not assign or transfer these Terms, or any rights or obligations hereunder, without the prior written consent of LIFT. LIFT may assign these Terms without restriction.

14.5 Notices

Any notices required or permitted under these Terms shall be in writing and shall be deemed given when delivered personally, sent by email to the addresses specified herein, or sent by registered mail to the addresses of the parties.

14.6 Relationship of the Parties

Nothing in these Terms shall be construed to create a joint venture, partnership, employment, or agency relationship between you and LIFT. Neither party has the authority to bind the other or to incur any obligation on behalf of the other.

15. Contact Information

If you have any questions about these Terms, please contact us:

Company: Lift Solutions (Private) Limited (LIFT)
Address: Unit 03 Haideri Plaza G12/4 Islamabad Pakistan
Email: hello@itslift.com
Phone: +92 51 6120144